On this electronic flipbook you will find a comprehensive 70-page spectator guide for the 3M Open. This guide was meticulously crafted to enhance the event experience, featuring detailed drink menus, maps, tee times, and a variety of additional activities for attendees to enjoy. This project demonstrated my ability to manage a complex undertaking from conception to completion, ensuring a seamless and informative resource for event participants.
Each year, the 3M Open hosts a dedicated day for children to engage in golf and sustainability activities, aligning with the tournament's renowned commitment to environmental consciousness. As part of this initiative, I was tasked with designing a playful logo that retained the essence of the 3M Open brand while infusing it with a whimsical touch suitable for younger audiences.
This menu was prominently featured across various locations throughout the course during the event, and was found at different food stations.
To promote the Golf 4 All Day event, I collaborated with the graphic designer from 3M to craft a vibrant and inviting poster. The centerpiece of the poster features playful icons arranged in the shape of a golf ball on a tee, capturing the essence of the event. Below, spectators can find comprehensive details on what to expect and highlights of notable attendees, ensuring an engaging and informative visual representation of the event's offerings.
Situated at the Omni Viking Lakes Hotel in Eagan, Minnesota, the 3M Open hosted a vibrant pop-up shop showcasing an array of merchandise. I curated a detailed list featuring each item alongside its corresponding price, allowing attendees to browse and purchase with ease. Additionally, I provided descriptions highlighting the significance of various tags on the clothing, offering insight into their materials, sustainability, or other unique features. This initiative aimed to enhance the shopping experience for visitors while promoting transparency and awareness regarding the products available.
Another menu found throughout different locations on the course during the 3M Open.
As part of my responsibilities to promote the 3M Open across various events, I took charge of designing and crafting custom invitations. These invitations served as compelling representations of the tournament, capturing its essence and enticing recipients to participate. Through this initiative, I aimed to generate excitement and interest surrounding the 3M Open, effectively engaging attendees and driving participation
In collaboration with Gray Duck, a local liquor company, I curated a menu featuring a variety of drinks with detailed ingredient lists. Additionally, I included other items available for purchase at the Gray Duck Deck, catering to the preferences of spectators attending the event.